· Describe the organizational structure of your selected organization. Compare and contrast that structure with two different organizational structures.
· Evaluate how organizational functions (such as marketing, finance, human resources, and operations) influence and determine the organizational structure of your selected organization.
· Explain how organizational design (such as geographic, functional, customer-based, product, service, hybrid, matrix, marketing channels, and departmentalization) helps determine which structure best suits your selected organization’s needs.
The power and energy industry consists of the many very large old companies. This industry is also marked by its tremendous geographic coverage in which companies may service several states within the United States. As a result of this large physical scale these companies have evolved different organizational structures in order to manage resources more efficiently.
One of the best examples of how the energy industry has structured its organizations specific to the industry needs can be seen through the Duke Energy Company. Duke Energy, like many energy companies is a very old company starting in 1904 (Duke, 2012). In its early days the classical vertical hierarchical structure was sufficient for the organization. But as the company grew in size and spread its coverage across large geographic areas, the need to structure the organization became imperative.
Organizational Structure, Compare and contras, organizational functions